How to make a AI UGC product video from scratch

A creator-style product video works when the viewer can understand the product and the person’s relationship to it. A believable room, a natural gesture, and a clear view of the item do more than a long list of claims.

For this guide, we used Mara, our saved fashion character, with Versace Eros Eau de Parfum. We made the product-and-character image in Affogato, animated a simple presentation, generated factual narration, and assembled a 14-second video in Video Editor. Mara is an AI character; this is an illustrative product demonstration, not a real customer testimonial.

The completed creator-style demonstration with narration, an opening title, and a separate product ending. Watch the full video (MP4).

Choose what the viewer should learn

A short video does not need to explain everything about a fragrance. In this example, the useful point is the bottle’s appearance: teal glass, the raised Medusa, and the gold-trimmed cap. Those are visible details that the footage can support.

We did not give Mara a story about wearing the fragrance for months, receiving compliments, or testing its longevity. An invented character cannot supply real personal experience. If you need a testimonial, use genuine customer material. For a generated demonstration, write a description the viewer can verify from the product and approved product information.

Choose the format before making the image. A vertical creator clip needs room for a face, hands, and product without cramming them into the bottom corner. If the product is the subject, make sure it remains visible when the person gestures.

Use the saved Mara and the real product reference

Select Mara — Fashion Guide, the character with the espresso bob, freckles, and sculptural silver earrings. Her saved identity keeps the person recognisable while the clothing and room change.

The real Versace Eros Eau de Parfum reference used to establish the bottle’s design.

Use the exact product variant you intend to show. The supplied reference is the 200 mL Eau de Parfum bottle. Check the teal glass, square shape, relief pattern, central Medusa, lettering, and cap. Do not rely on a brand name in the prompt to reconstruct those details from memory.

Look for natural product interactions in the Inspiration gallery

Browse beauty and product references in Affogato’s Inspiration gallery. Look at where the product sits relative to the person, how the light reaches the label, and what the hands are doing. Watch video references through their whole movement rather than judging them from the opening frame.

The useful ideas for this example were window light, an ordinary vanity, and a small presenting gesture. Those choices give the viewer time to see the product. A complicated cap removal or spray action would introduce more opportunities for a hand, nozzle, or bottle to change.

For still references, open the Image prompt and adapt it using Copy or Use Inspiration. Keep the composition and light you want, then replace the person and product with your own references. Remove borrowed slogans and any claim that does not belong to your product.

Create the character-and-product image in Image Studio

1. Open Image Studio → Edit.
2. Use Add Character to select Mara, then choose Done.
3. Upload the perfume photograph as the separate product reference.
4. Describe the clothing, room, camera framing, and product placement. Explain which bottle details must remain.
5. Generate a still image and inspect the face, hands, product, and relative scale before making a video.

Mara’s saved identity and the perfume reference loaded separately in the real Edit workflow.

The selected starting image: Mara presents a smaller bottle on the vanity, with a drinking glass and hand providing scale cues.

We had to improve the scale before choosing this image. Earlier attempts made the perfume look like a large display prop beside Mara. The bottle was recognisable, but the relationship to her hand and body was wrong. A request to shrink an existing result helped only partly, so we made a fresh image from the saved character and original product reference with ordinary nearby objects to establish scale.

An earlier rejected attempt: the oversized bottle is the reason this image was not used in the finished demonstration.

This is an important distinction. Preserving a logo does not mean the whole product depiction is accurate. The selected image gives a more plausible scale, but small lettering and relief details still need checking against the original. Treat a generated demonstration as something to review, not automatic evidence of exact dimensions.

Keep the motion simple enough to remain believable

Open Video Studio → Image to Video and upload the approved still. We used ten seconds and a 9:16 frame. The action is a small presentation: Mara moves her open hand toward the perfume, looks at it, and looks back toward the camera.

The approved image, vertical format, and ten-second presentation brief in Video Studio.

Preserve Mara, the ivory knit top, and the small Versace Eros bottle on the vanity. She gently presents the perfume with an open hand, glances down at the teal glass, then looks back at the camera. The bottle stays closed, upright, and the same size. Use a natural slow camera move. No spraying, no dialogue, and no added text.

The generated presentation clip before narration and the final edit. Watch the full video (MP4).

Watch the hands and the product through the whole clip. Check that the cap stays attached, the bottle does not grow, and the lettering does not become a new label. The video is a visual demonstration; Mara is not speaking in this shot. We add narration as a separate voiceover rather than pretending an unsynchronised mouth is delivering the script.

Write and generate a factual voiceover

Our narration describes what the viewer can see:

Here is a closer look at Versace Eros Eau de Parfum: teal glass, a raised Medusa, and a gold-trimmed cap. Check the bottle details before choosing your fragrance.

Open Audio Studio, choose Voice, enter the script, and select a voice. This example uses Rachel with ElevenLabs v3. Review the current estimate, generate the narration, and listen to the product name and the final sentence before assembling the video.

The actual narration script and voice settings in Audio Studio.

The generated voiceover is about 12.9 seconds long. That is longer than the ten-second creator clip, so the edit needs somewhere useful to go while the final sentence finishes. We used a separate product photograph instead of stretching the speaking pace or cutting off the voice.

Build the finished demonstration in Video Editor

1. Open Video Editor and create a 9:16 project.
2. Add the ten-second Mara clip to the video track.
3. Follow it with four seconds of the approved dark-studio product photograph.
4. Add the generated narration to the audio track at the beginning. Mute any unwanted source-clip sound.
5. Add a short opening title. We used “A closer look at Eros” for the first three seconds.
6. Play the full timeline, then export at 1080p and review the exported file.

The real 14-second project: creator footage, product ending, separate narration, and opening title.

The product ending gives the viewer a clearer look at the bottle and lets the narration finish naturally. The title introduces the subject without inventing an offer or a claim. For a real campaign, add only the call to action and product information you have approved.

Review it as a viewer, then as the product owner

First watch without pausing. Is the point clear? Can you see the product? Does the pacing feel natural? Then inspect the face, hands, cap, lettering, scale, and transitions. Listen to the exported audio as well as the original narration file.

Keep the distinction between creator-style presentation and a real endorsement clear in how you use the finished material. The useful result here is a repeatable production process: a saved character, a verified product reference, a believable starting image, a manageable action, and a short edit that explains what the viewer is looking at.