How to create product photos in Product Studio: ten Versace Eros examples
Use Product Studio’s templates, creative direction and placement exports to make ten distinct perfume photographs from one real product reference.
A perfume photograph has two jobs. It needs to make you want to look at the bottle, and it needs to show the bottle someone will actually receive. AI makes the first part surprisingly easy. The second takes a good reference and a fairly picky review.
For this walkthrough, we used Versace Eros Eau de Parfum, the 200 mL / 6.7 oz version in the supplied Sephora product listing. We made ten photographs from the same product reference in Affogato’s Product Studio. The scenes range from a straightforward catalogue image to water, stone, silk, and an evening dressing table. Below, you can see the reference, the setup, every result, and the details we would check before using any of them commercially.
Versace Eros in a dark studio treatment. The scene is generated; the reference product is the 200 mL Eau de Parfum bottle.
Decide what the photograph needs to show
A product-page image and a campaign image do different work. On a product page, the customer needs a clear view of the shape, colour, label, and size. A dramatic reflection across the lettering can get in the way. In a campaign, you have more room to suggest a mood, provided the product remains recognisable.
Make a small shot list before opening the studio. For this bottle, we wanted one neutral view, several atmospheric compositions, and a few scenes that could become the first frame of a video. That gave each generation a purpose. Asking for ten “luxury perfume photos” would probably have produced ten versions of the same idea.
We also looked at perfume brand websites, including the Sauvage and Bleu de Chanel product presentations, for the relationship between a readable bottle and a more atmospheric setting. Dark backgrounds, controlled highlights, and space around the product are useful photographic choices. You can borrow those choices without copying another bottle, logo, or campaign composition.
Start with the exact product variant
The original product reference: teal relief glass, a central Medusa, three lines of gold lettering, and a teal-and-gold cap.
The reference matters more than a long description of the brand. Different sizes and concentrations can have different proportions or packaging. If you want the Eau de Parfum, do not start from an Eau de Toilette image and hope the wording sorts itself out.
Use a sharp photograph with the whole bottle visible. Avoid fingers across the label, strong glare over the embossing, or a crop that cuts off the cap. For a real catalogue, photograph the front, side, back, and cap as well. A single front view is a useful start, but it does not tell a model everything about an unseen side.
We wrote down five things to preserve: the broad square bottle, the teal glass, the Greek-key relief, the central Medusa, and the teal cylindrical cap with gold details. We also checked the words VERSACE, EROS, and EAU DE PARFUM. Those are concrete details you can compare. “Keep the branding accurate” is much harder to review.
Use the Inspiration gallery to develop a shot list
Open Affogato’s Inspiration gallery and look for lighting, surfaces, and compositions that suit the product. A beauty image with soft window light can suggest a vanity scene. A reflective product photograph can suggest a darker studio setup. You do not need to find another photograph of this exact perfume.
Open a reference and read its Image prompt. Use Copy or Use Inspiration as a starting point, then replace the subject and remove details you do not want. Keep the parts you can actually point to in the image: a low camera, a pale stone surface, a hard shadow, or a narrow highlight. Adding more adjectives is rarely as useful as choosing where the light should come from.
Set up the product in Product Studio
Product Studio brings the product reference, photographic templates, creative direction, and output placements into one workflow. You can make a single catalogue image or select several looks and formats for a campaign. For this walkthrough, we made the ten scenes separately so we could give each one its own direction and review it before moving on.
- Open Product Studio. Under Your product, upload the exact bottle photograph. Check the preview before continuing.
- Under Photo & video templates, choose a photo template. Start with Clean studio for the neutral image. Select View more to open the full collection.
- Enter the scene instructions under Creative direction. These instructions apply to every selected template, so use a shared brief for a batch or generate scenes separately when their instructions differ.
- In Made for every placement, clear any unwanted sizes and choose the output you need. We used one Square feed · 1080 × 1080 placement and one variation per size for the ten examples.
- Check the selected templates, placements, variation count, and credit estimate. Each selected template and placement creates its own output; selecting several platforms can create more images than you intended.
- Select Generate, or use the photo-generation button beside Creative direction to generate only the selected photo templates.
- Review the finished image on the Creative canvas. Use Download to export the creative at the selected placement dimensions.
The real Product Studio setup: the Versace reference, Creative direction, and selected photo template.
Product Studio’s full template picker, opened through View more. The selected look is a photo template.
The placement and generation controls. One square placement and one variation keep this run to one image.
Variations per size is set to one. Product Studio also explains its placement exports and centred cropping here.
The template supplies the general photographic treatment. Creative direction makes it specific to your product. For the stone scene, we used Stone pedestal and described the limestone, light, and bottle details:
Use the exact uploaded Versace Eros Eau de Parfum bottle. Preserve its broad square teal glass, Greek-key relief, central Medusa, gold front lettering, and teal-and-gold cap. Place it on pale limestone with a Mediterranean architectural background, warm side light, and a distinct natural shadow. Keep the complete bottle within generous margins. No promotional text or additional branding.
For a multi-template batch, keep the shared direction about the product and let each template determine its environment. For a specific scene, select one matching template and describe that scene. A water brief applied to a silk gift composition would make the request needlessly confusing.
Product Studio can also incorporate requested advertising copy. These examples are photographs, so our direction explicitly asks for no slogans, offers, or new text. The only wording we want is the existing product branding.
Placement exports use a centred crop. Inspect the downloaded image as well as the generated preview, especially when moving from a square to a tall or wide format. Leave room around the cap and bottle base in the brief so the crop has somewhere to go.
Ten photographs from the same bottle
1. A clear catalogue view
Photo template: Clean studio
A warm neutral background makes the silhouette and front wording easy to inspect.
This is the useful baseline. The three text lines are readable, the teal glass is clear, and there is little else competing for attention. Compare more dramatic images with this view, but also compare this view with the source: a clean background does not guarantee exact geometry.
2. A dark campaign image
Photo template: Midnight gloss
A dark surface and narrow highlights give the bottle a more dramatic presentation.
The highlights describe the edges of the glass without filling the scene with props. Check that the darker treatment has not hidden the product name or made the teal colour look like black packaging.
3. Sunlit limestone
Photo template: Stone pedestal
Pale stone and warm sunlight create a lighter Mediterranean setting.
The surface changes the mood while the bottle stays the subject. This is a useful direction for a seasonal campaign because there is a clear visual idea even without a headline.
4. A blue-hour desert scene
Photo template: Sand & sun
A cooler landscape treatment with the bottle presented as the foreground subject.
The Sand & sun template gives the desert composition its setting; our Creative direction asks for a cooler twilight treatment. A landscape can make a perfume image feel expansive. Keep the foreground believable: the bottle should have a convincing contact point, and the direction of its light should agree with the setting.
5. Water and stone
Photo template: Water splash
The bottle on stone in shallow water, with a splash behind it and the front label kept visible.
Reflections are attractive, but they are another place to find errors. Look for a second cap, broken bottle edges, or reflected lettering that suggests a different product. This is a visual treatment, not a claim that the packaging is designed for immersion.
The Water splash photo template and its scene-specific Creative direction in Product Studio.
6. A botanical setting
Photo template: Botanical
Green leaves and a darker surface frame the teal bottle.
Use leaves to organise the composition rather than cover the label. The greenery is a styling choice here; it is not a substitute for checking the fragrance’s official ingredient or note descriptions.
7. Citrus and mint styling
Photo template: Ingredient story
Citrus and mint introduce colour and a more casual tabletop composition.
Props should remain secondary. If you use ingredients in a real fragrance campaign, verify that the story you are telling matches the product information. A generated lemon does not establish what is in the bottle.
8. Burgundy silk
Photo template: Gift edit
Burgundy fabric contrasts with the teal glass and gives the scene a softer texture.
This works as a different visual direction from stone or water. Watch the folds near the bottle base: they should support the object naturally rather than pass through it.
9. An architectural composition
Photo template: Stone pedestal
Simple plinths and a shaped pool of light create a more graphic arrangement.
Fewer objects can make a stronger composition. Leave room around the bottle if you intend to add campaign copy later, and add that copy in an editing tool rather than asking the image model to render a whole advertisement.
10. An evening vanity
Photo template: Weekend ritual
Warm wood and an evening interior suggest where the bottle might live between uses.
A lifestyle scene gives the product context. It also introduces a scale question: does the bottle look plausible beside the furniture and nearby objects? That becomes especially important when a hand or person appears in the photograph.
The completed Versace photographs on Product Studio’s Creative canvas.
How accurately did the product carry through?
The main identity carried through well across this set: the teal colour, square silhouette, prominent Medusa, gold wording, and contrasting cap make the bottle recognisable as Eros. The neutral shot is particularly useful for inspecting the front text. Product Studio carried those identifying details into ten different environments from one supplied reference.
The Clean studio result stays particularly close to the reference: the broad bottle proportions, three lines of wording, relief layout, and cap details are all easy to compare. Across the other scenes, stronger highlights and shadows change how deep the embossing looks and how clearly the small lettering reads. Fine relief and engraving still deserve a full-size check; this is not a pixel-for-pixel reproduction or packaging documentation.
Before using a result, compare the front text at full size, check the cap-to-bottle proportions, follow the outer edges, and inspect any visible side. If an exact SKU detail is wrong, regenerate from a clearer reference or use a real product photograph for that placement. A social campaign image can have a different job from the main product-page image, but neither should mislead a customer about the item.
Once you have a few approved photographs, download the placements you need from Product Studio and keep them with the original reference, template name, and Creative direction. You now have a coherent set to crop for different placements or animate in Video Studio, without starting the product brief again every time.
